Last updated on 2nd September 2020, adhering to GDPR compliance and advertising policies.
Matthew Lynch is the sole owner and operator of mattwalkwild.com (from here on referred to as “Walk Wild” and/or “the Website”) and is committed to protecting your privacy when you visit Walk Wild.
You can access Walk Wild and browse my site without disclosing any of your personal data. Walk Wild does not collect personal information about individuals, such as names and mailing or e-mail addresses, unless it is knowingly provided by the individual and he or she has agreed to the terms under which Walk Wild will use it.
If you do not enter your information into any forms, I cannot and will not store any of your personal data. I operate on a ‘data minimisation’ system at all times.
I aspire to comply to the fullest extent possible with applicable data protection regulations, in particular the European Union’s General Data Protection Regulation (‘GDPR’) and ePrivacy Directive, where applicable. However, if you choose to fill out a form, such as when commenting on my website, reaching out to me via a contact form, signing up for my newsletter or anything else that requires you to physically write in your information, then I collect the data you surrender and store it securely.
Please read the Privacy Policy carefully before you start to use Walk Wild. By using Walk Wild or by clicking to accept or agree to the Terms of Use when this option is made available to you, you accept and agree to be bound and abide by the Privacy Policy. If you do not want to agree to the Privacy Policy, you must not access or use Walk Wild.
Disclosure of Information
Walk Wild will not sell, trade, or rent your personal information to others. I do not automatically log personal, identifiable data nor do I link information automatically logged by other means with personal data about specific individuals.
I do automatically collect certain information about you and the device with which you access the Website. For example, when you use the Website, I will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the Website. I may also collect information about actions you take when using the Website, such as links clicked.
I may use IP addresses to compile and provide aggregate statistics about my visitors, traffic patterns, and administer the site. This statistical information may also be related to third parties, including but not limited to Google Analytics, Google Webmaster Console, Mailchimp, Amazon Affiliate Program and other affiliate programs I am a member of.
IP addresses are not linked to personally identifiable information. I collect only the personal data that you may volunteer while using my services. I do not collect information about my visitors from other sources, such as public records or bodies, or private organisations.
If you do not want to have your information used in this way, send an e- mail message containing your name and email address to: mattwalkwild (at) gmail (dot) com
Walk Wild may release account information when such release is reasonably necessary to comply with the law; enforce the terms of any of my user agreements; or protect the rights, property, and safety of Walk Wild, the users of its site, or others.
My Commitment To Children’s Privacy
Protecting the privacy of young children is important to me. For that reason, Walk Wild does not collect or maintain information on my site from those I actually know are under 18, and no part of my site is structured to attract anyone under 18.
Third Party Disclosure
I do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless I provide you with advance notice.
This does not include website hosting partners and other parties who assist me in operating my website, conducting my business, or servicing you, so long as those parties agree to keep this information confidential.
I may also release your information when I believe release is appropriate to comply with the law, enforce my site policies, or protect mine or others’ rights, property, or safety.
Third Party Links
Occasionally, at my discretion, I may include or offer third party products or services on my website. These third party sites have separate and independent privacy policies.
I therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, I seek to protect the integrity of my site and welcome any feedback about these sites.
Affiliate Disclaimer
Walk Wild has financial relationships with some of the brands and companies mentioned in this website. I also use affiliate links to external websites where if used by the reader to purchase a service, product, accommodation, or any other item, I will receive a monetary reward at no extra cost to the purchaser.
These affiliate links often use cookies and special referral codes to track the site where a user has come from, and my partners use this referral traffic to monitor any purchases you make on their site.
However, I do not pass on your data to any other websites, and unless you physically enter your personal information onto the third party site, your data is not identifiable.
Walk Wild is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.co.uk. As part of this Amazon Associates program, the Website will post customised links, provided by Amazon, to track the referrals to their website. This program utilises cookies to track visits for the purposes of assigning commission on these sales.
When Do I Collect Information?
I collect information from you when you subscribe to a newsletter opt-in, respond to a survey, fill out a form, leave a comment on a post, send me an email or enter information on my site.
How Do I Use Your Information?
I may use the information I collect from you when you register for my newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
- To personalise user’s experience and to allow me to deliver the type of content and product offerings in which you are most interested;
- To create your account, identify you as a user of the Website, and customize the Website for your account;
- To improve the Website in order to better serve you;
- To administer a contest, promotion, survey or other site feature;
- To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt-out of future mailings;
- To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;
- To respond to your comments or inquiries;
- To provide you with user support;
- To track and measure advertising on the Website;
- To protect, investigate, and deter against unauthorised or illegal activity;
- To operate and maintain the Website.
Do I Use ‘Cookies’?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enables the site’s or service provider’s systems to recognise your browser and capture and remember certain information.
For instance, I use cookies to help me remember and process the items in your shopping cart, if I ever have a shopping cart feature on my site.
They are also used to help me understand your preferences based on previous or current site activity, which enables me to provide you with improved services. I also use cookies to help me compile aggregate data about site traffic and site interaction so that I can offer better site experiences and tools in the future.
I may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalised experience on the Website.
Third Party Use of Personal Information
I may share your information with third parties when you explicitly authorise me to share your information.
Additionally, the Website may use third-party service providers to service various aspects of the Website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies. The Website currently uses the following third-party service providers:
Google Analytics – this service tracks Website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics.
Mailchimp – this service is used for delivery of email updates and newsletters. I store your name and email address for purposes of delivering such communications. Please refer to Mailchimp’s privacy policy for further information.
At this time, your personal information is not shared with any other third- party applications. This list may be amended from time to time in the Website’s sole discretion.
Except when required by law, I will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, I may disclose or transfer personal information collected through the Website to third parties who acquire all or a portion of my business, which may be the result of a merger, consolidation, or purchase of all or a portion of my assets, or in connection with any bankruptcy or reorganization proceeding brought by or against me.
Anonymous Data
From time to time, I may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.
Publicly Visible Information
If you create a user profile on the Website or leave a comment, certain information may be publicly visible. To create a user profile, you must choose a username and password and input your email address for profile confirmation. Your email address will never be available publicly. At your option, you may also add an avatar, a profile description, and a link to your website.
You may also choose to link your Facebook, Instagram, Twitter and Google Account.
Users may see your username, avatar, profile description and website information.
Advertising
Display Ads – I may use third-party advertising companies to serve content and advertisements when you visit the Website, which may use cookies, as noted above.
Retargeting Ads – From time to time, the Website may engage
in remarketing efforts with third-party companies, such as Google, Facebook, or Instagram, in order to market the Website. These companies use cookies to serve ads based on someone’s past visits to the Website.
Newsletters
On the Website, you may subscribe to my newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns.
Because of these tracking pixels, I may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters to the interests of the user. This behaviour will not be passed on to third parties.
I currently use third party programs to manage my newsletter database and delivery. These programs include, but are not limited to, Mailchimp. These companies have their own privacy policies and should be referred to on their individual websites if you have any concerns.
Rights Related to Your Personal Information
Opt-Out – You may opt-out of future email communications by following the unsubscribe links in my emails. You may also notify me at mattwalkwild@gmail.com to be removed from my mailing list.
Access – You may access the personal information I have about you by submitting a request to mattwalkwild@gmail.com .
Amend – You may contact me at mattwalkwild@gmail.com to amend or update your personal information.
Forget – In certain situations, you may request that I erase or forget your personal data. To do so, please submit a request to mattwalkwild@gmail.com .
Please note that I may need to retain certain information for record- keeping purposes or to complete transactions, or when required by law.
Sensitive Personal Information
At no time should you submit sensitive personal information to the Website. This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships. If you elect to submit such information to me, it will be subject to this Privacy Policy.
Contacting Me
If there are any questions regarding this privacy policy, you may contact me via email: mattwalkwild (at) gmail (dot) com
Data Controller: Walk Wild
Email Correspondence: mattwalkwild@gmail.com
